I was a brand strategist for the senior capstone team at the University of Missouri charged with creating a comprehensive awareness B2B campaign for Adobe. We placed 3rd out of 102 teams nationally and received the “Best Use of Marketing Research” award.
The National Student Advertising Competition (NSAC) is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client, sponsored by the American Advertising Federation.
Testimonials from Colleagues:
“She knew the research like the back of her hand and was always good about making sure we remained on strategy/were accomplishing the right goals. I felt comfortable asking her to research something or verify our thinking, and she was always very quick to do so.”
“Holly was always willing to take on a major/difficult role, even if she didn’t have prior experience in that role. She always had it done and could rely on her to do exactly what was asked. She really put forth the effort to make sure everything was done to her best ability and came through to help in areas outside of her expertise — like copyediting parts of the book (and she was great at it!).”
“As your professor, I appreciated your enthusiasm and the work you did on the consumer journey. That work was a jumping point into the creation of [our big idea], which turned out to be a differentiating point of our campaign. Your contributions were huge.”